Believe it or not! The creators of BEER optics have over 30 years of
eyewear experience! The BEER optics, goggle line was designed with two
major factors in mind, function and price.
The "DRY BEER" goggle has a general face fit with all of
the features needed for excellent dust and debris protection and
The "ICE COLD BEER" goggle was designed to combat rugged
extreme cold, and blizzard conditions while still having 100% UVA
protection for those sunny spring days.
The "brother-brand" to Eks Brand Goggles, Beer Optics is the brain child
of two of the most knowledgeable goggle guy's around. With nearly 40
years of eyewear experience Rich Taylor and his dad Hook Taylor have
been testing, selling, and developing innovative high performance
protective eyewear since the early 70's.
Hook Taylor grew up ski racing and quickly out of college
went into the ski industry full time as an independent sales rep for
multiple companies including Smith Sport Optics, Scott Goggle Company
and Cebe optics.
While at Smith, Hook guided the motorcycle division to
record high sales year after year and following his successful reign at
Smith, retired and now acts as product consultant to Beer Optics
owner/son, Rich Taylor.
Rich Taylor has been riding motorcycles since age 10. A
successful professional racer for over fourteen years, earning 10
national numbers and producing several top 5 National finishes; Rich is
still very involved with professional racing.
He now tests for Team Suzuki, handling R&D testing for
the new model dirt bikes and also does all of the preliminary testing
on the "works" bikes for the factory race team. This earned him a
Motocross Action Magazine recognition award as one of the top 10 test
riders of all time.
Like Dad, he ski raced as kid earning a ranking of 4th in
the country in downhill, and 6th in GS. Since RT was 3 years old he has
been wearing a goggle of one type or another.
It's safe to say when it comes to protective eyewear, the Taylor's know goggles!